8.07.2013

The Law of Attraction and Magazines

Remember the "law of attraction?" It had a huge moment a couple of years ago due to a book called The Secret. I never read The Secret or any other book related to this law and don't want to misrepresent it, so here's the summary from Wikipedia instead:

The law of attraction is the name given to the belief that "like attracts like" and that by focusing on positive or negative thoughts, one can bring about positive or negative results.[1][2][3][4] This belief is based upon the idea that people and their thoughts are both made from pure energy, and the belief that like energy attracts like energy.
I believe the whole premise is to visualize what you want and put a very clear signal out to the universe and the universe will respond. I don't have thoughts one way or the other on whether or not the universe will actually respond, but I do think there's something to be said for putting your desires out there. Not just thinking them, but saying them. To actual people.

It makes perfect sense. Let's say you want to get married. If you don't tell anyone that marriage is what you really want, then others will likely assume you're fine with the way things are and it may not even occur to them to set you up with their friend Bobby who is not only a great guy but an incredibly interesting one who sailed around the world a year earlier. Or say you want to open a bakery. If this is a secret desire, then you won't have people alerting you when the perfect location opens up. They would alert someone else who they know is looking for a storefront, and you would miss out.

A couple of years ago I got it in my head that I wanted to start a digital travel magazine. My magazine failed for a couple of reasons, the biggest two being: I tried to do everything myself and I don't have a great love of digital.

I decided to go digital because it's so much lower risk from a cost perspective, but I don't read digital magazines. Not even Lonny, which is a great magazine. If you gave it to me in a print edition, I'd sit on the couch and devour it. But I never even think about it in digital. Digital magazines just don't have that tactile quality that I love so much.

Now that artisan magazines like Anthology are proving that print magazines can still thrive, the idea of starting a travel magazine has come roaring back. In particular, a travel magazine that focuses on the stories behind the travel. Not just where to go (actually, not where to go at all), but how the act of going can change a person.

So this is me executing my own little law of attraction. I would like to do this, but I can't do it alone. So if you're reading this and thinking it sounds like an amazing idea that you'd like to be a part of, email me. Or if you know someone who writes amazing travel stories or takes beautiful pictures of interesting places, forward this info to them. (Please.)

And if there's something you want to put out there for the universe or simply for anyone who may stumble upon this post, leave it in the comments. Let's test this law out!


3 comments:

Brad said...

I would like to help you, and go back to City House!

Kim @ Home Love and Wanderlust said...

Thanks Brad! And I'm always up for City House. My treat this time.

Brad said...

Deal but I also say I gotta get you to Indian and Ethiopian!

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